3. BECAUSE DIVERSITY IN MUSIC MAT TERS. We believe in the power of indie artists and that music should be as diverse as the world of people who listen to it. TIDAL is a platform that celebrates artist creativity by providing a commercially viable platform to distribute music that isn't always targeted to mainstream distribution outlets. We believe that creating art should not be limited to traditional distribution formulas to drive mass appeal (e.g. shorter song lengths, language constraints, but rather artists true intention to create authentic music for their fans.
how does tidal benefit artists? Despite an unprecedented increase in the demand for music over the past ten years, the actual value of the recorded music industry has declined by 32% over that time span.