• Live Performance Opportunities Selected TIDAL Discovery artists will be tapped to perform at TIDAL Discovery branded events and festivals. TIDAL Discovery is a place for TIDAL subscribers to exclusively discover the music of tomorrow so that it becomes their music of today. As a music fan - Find the new stars at listen. tidal.com/discovery.
why was tidal founded? WHY WAS TIDAL FOUNDED? 1. BECAUSE NOTHING SHOULD GET IN THE MIDDLE OF FANS AND THEIR ARTISTS. TIDAL was founded with the mission of bringing fans and artists closer together and creating a sustainable industry model that values music and artists. By empowering artists with greater creative control and by operating as a majority artist-owned company, TIDAL is uniquely positioned to create more value for fans, and stronger artist-fan connection. Music consumption is changing. It is shifting away from purchasing and owning music (via CD sales and downloads) to now accessing music via streaming without a desire to own physical copies of music. This shift represents an opportunity to create a better experience for fans by empowering artists to share what they want, when and how they want to, directly with their fans. Whether it is through sharing exclusive songs and videos, or live experiences, TIDAL provides something unique to fans from their favorite artists. One of TIDAL's greatest advantage is being able to provide artists with access to robust data and analytics to facilitate better direct communication with their fans. From learning about most popular tracks to geographic information and time of day their music is being streamed, TIDAL enables artists to directly engage their fan base through the use of targeted analytics.