HOW DOES TIDAL BENEFIT ARTISTS? US $ BILLION GLOBAL RECORDED MUSIC INDUSTRY REVENUES T IDA Lb ANA LY SIS SOURCE: IFPI 10 15 20 25 2013 2014 2008 2009 2010 2011 2004 2005 2006 2007 2012
how does tidal benefit artists? TIDAL believes in valuing music. We are committed to creating a sustainable model for the future of the music industry, which includes maintaining value for music, respecting creativity and encouraging the active participation of artists. A more sustainable and equitable model for artists, producers and songwriters that includes paying more for streaming, can help incentivize support for streaming and create new ways to ensure music maintains its value . We support full transparency to better educate consumers and stakeholders, and encourage all music industry stakeholders to embrace open communication about the cost of their services. Our artist-owners developed our model so that TIDAL pays the highest ratio of royalties vs. revenues to music creators of any streaming service and equal rates are paid to artists regardless of whether they're signed to a major label, an indie label, or not signed to a label at all. TIDAL believes in the value of music and the contributions of all artists. We provide the highest compensation to artists and are consistent in our approach regardless of whether an artist is on a major label or independent. While other services compensate independent rights owners less than major labels, TIDAL pays all major and independent labels and rights owners equally. TIDAL also does not pay the labels any fees that are not disclosed.