Atholton Adventist Academy • 6520 Martin Road • Columbia, Maryland 21044



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Atholton Adventist Academy • 6520 Martin Road Columbia, Maryland Id en t It y standards and usage div
the
Basics
A logo becomes an identity through consistent and intentional use. This document presents some basic guidelines that, if followed, will help prevent some of the common mistakes that shorten the lifespan and decrease the effectiveness of many newly designed logos.
A successful logo will be used in a nearly infinite variety of ways over the course of its life. It’s not possible to anticipate or micromanage every instance. It is, however, possible to define the basic elements that are common to all visual media and establish a strategy for applying those elements consistently. Whether the logo is being used in print, on the web, on display material, or promotional giveaways, there are three common elements present in every use:


International summer cultural program
Students will be
During the program students will
American homestay experience
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